One day we got a brief to create a content stream for Coors Light’s social channels. We came up with a lot content that reshaped the look and feel of their feeds but we saw an opportunity to make something bigger. Our “Climb On” campaign was focused on challenging people to get up, get out and get active and we figured there was no better way to exemplify that sentiment than by showing real people who were on the verge of the biggest moments of their lives.
