Coors Light: Climb On
We set out to establish Coors Light as the world’s most refreshing beer. No matter what the world throws your way, we wanted to position Coors Light as the beer waiting for you in the winner’s circle. This campaign was in 2nd wave of a brand equity broadcast work that helped reinforce and refine the look and feel as well as the tone of our ongoing campaign.
Social
LOCAL OOH
Targeted messaging for various markets
